To own a home is the great Australian dream. Most people work hard throughout their lives to realise that aspiration and by age 65, according to Australian Institute of Health and Welfare figures, about three-quarters have achieved it.

Many elements are needed to build a thriving financial planning business. A strong value proposition, the right technology platforms and succession plans to ensure business continuity are all important. But the most critical component is a secure and growing client base.

Even before the coronavirus pandemic, investment markets were weak. Now, cash rates and bond yields are at rock bottom and companies are slashing share dividends. Popular property investment markets are facing high vacancy rates and falling rents, with migration stalled and unemployment rising.